27 Apr Ep 16: Content marketing or how to be seen online – with Sunao Munakata
Every company, every brand, pretty much everybody is competing to get some attention online. Many tools are available to reach out people: Blogs, SEO, newsletters, paid advertising, social media etc. But as the internet is getting more and more crowded with information, it seems that the only successful strategy is to provide quality content.
Content marketing is the art of creating and distributing relevant content to a target audience. Creating quality content is not an easy task. You’ve got to find sources of information, aggregate relevant content, and ultimately deliver a message that is of value to your audience in a format that is easy to consume. Most companies don’t have the necessary resources to carry on such task. This is what my guest, Sunao Munakata, is focusing on with his company called Innova.
Innova offers a crowd-based content creating service where companies can externalize the content creation process. It also provides a marketing automation service called Coud-CMO, which simplifies content distribution and gives insightful analytics.
Anybody who’s running a business has to focus on online marketing at one point or another. But only few really invest into content marketing. Sunao believes this trend is about to change.
We talk about the current status of online marketing, what’s working and what’s not. We dig into each strategy and discuss their own specificities. I ask him the burning questions all entrepreneurs and marketing people consider: how can I optimize my SEO (Search Engine Optimization)? Should I create a mailing list? Where should I sell my products online?
I also ask my guest about his views on the specificities of the Japan market. It seems that, from a design point of view at least, Japan’s websites are very different than those in the west. Sunao explains how online behaviors are different in Japan. He also shares his views on where online marketing is going and what will the winning strategies be.
Great insights for entrepreneurs or anybody who want to increase his online visibility in Japan.
Questions: What online marketing strategy is working for you? Do you have any favorite tool for online marketing? (reply in the comments)
- (2:17) Presentation of Innova’s business
- (11:59) Women workers in Japan
- (14:28) Best tips for building your online marketing
- (21:54) Can we still do SEO nowadays?
- (25:53) How to do SEO in Japan
- (30:39) Web design in Japan
- (33:54) Building trust and selling online
- (37:39) Quick-fire questions
- Innova: Website / Facebook / Twitter
- The Content Marketing: Website / Facebook
- Sunao Munakata: Facebook / Twitter
- Services talked about in the episode: Smartnews / Gunosy / Shopify
- Recommended apps: Buffer / Manage Flitter / Relaxify
- 商品を売るな (book from Sunao Munakata): Buy on Amazon
- Qigong meditation
- Restaurant recommendation: Uoshin (魚真乃木坂店)
- Related post: Ep 13: Multiple Careers and the Knowledge Sharing Economy
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